{"id":6237,"date":"2014-10-24T11:21:37","date_gmt":"2014-10-24T11:21:37","guid":{"rendered":"http:\/\/artout.ro\/reviste\/blog\/?p=6237"},"modified":"2014-10-24T11:21:37","modified_gmt":"2014-10-24T11:21:37","slug":"internet-mobile-world-2014","status":"publish","type":"post","link":"https:\/\/artout.ro\/reviste\/blog\/internet-mobile-world-2014\/","title":{"rendered":"Internet &#038; Mobile World 2014"},"content":{"rendered":"<p>IMWorld 2014 este un eveniment-conferin\u0163\u0103 \u00eentins pe 2 zile \u00een cadrul c\u0103ruia au luat parte aproximativ 100 de speakeri locali \u015fi interna\u0163ionali \u015fi 100 de expozan\u0163i, din domenii precum business software \u015fi digital marketing.<\/p>\n<p>Mi-a pl\u0103cut faptul c\u0103 am \u00eenv\u0103\u0163at o multitudine de lucruri pe care le-am aplicat apoi \u00een proiectele mele \u015fi informa\u0163ia, de\u015fi dens\u0103, a fost prezentat\u0103 \u00eentr-un mediu pl\u0103cut \u015fi interactiv, astfel \u00eenc\u00e2t cele dou\u0103 zile au \u00eensemnat un adev\u0103rat program de \u00eenv\u0103\u0163are.<\/p>\n<p>Voi face mai jos o sintez\u0103 a lucrurilor discutate \u015fi a temelor atinse:<\/p>\n<p>\u00cen prima zi, <a title=\"Warren Knight\" href=\"http:\/\/www.warrenknight.co.uk\/\">Warren Knight<\/a> ne-a vorbit despre leadership-ul digital \u015fi cei 7 pa\u015fi necesari \u00een ob\u0163inerea succesului pe scena cre\u015fterii unei afaceri. Dintre ace\u015ftia, cei mai importan\u0163i au fost:<\/p>\n<ul>\n<li>\u201eAscult\u0103-\u0163i vocea \u00een online\u201d- este foarte important\u0103 \u00eentruc\u00e2t noi oamenii suntem unici;<\/li>\n<li>\u201e\u00cenva\u0163\u0103 s\u0103 iube\u015fti cuv\u00e2ntul\u201d- importan\u0163a copywriting-ului;<\/li>\n<li>Necesitatea prezen\u0163ei a cel pu\u0163in 4 cuvinte-cheie pe blog, \u00een medie;<\/li>\n<li>\u201eG\u0103se\u015fte publicul \u0163int\u0103 \u015fi \u00eenva\u0163\u0103 s\u0103 \u00eel ascul\u0163i\u201d;<\/li>\n<li>Importanta folosirii programelor Feedly, Hootsuite, Google+ \u015fi Tribber (comunitate de influencers);<\/li>\n<li>Aplicarea planului de social media \u00een 6 pa\u015fi (pl\u0103nuie\u015fte 90 zile\/ afacere, f\u0103 research minim o or\u0103\/ s\u0103pt\u0103m\u00e2n\u0103, cite\u015fte \u015fi r\u0103spunde \u00eentreb\u0103rilor publicului \u00eentre 9 \u015fi 13, uit\u0103-te la retweet-uri \u015fi cuvinte-cheie relevante, urm\u0103re\u015fte persoane relevante, analizeaz\u0103 dat\u0103).<\/li>\n<\/ul>\n<p>\u00cen urm\u0103toarea prezentare, \u201e The human sensor- Data in the age of wearables\u201d,\u00a0 <a title=\"Guido Woska\" href=\"https:\/\/www.facebook.com\/SocialDesignit\/posts\/549223705146603\">Guido Woska<\/a> ne-a vorbit despre tehnologie \u015fi dreptul nostru la intimitate. Dup\u0103 prezentarea unor cifre ( \u00een 2014 exist\u0103 10&#215;10<sup>12 <\/sup>milioane sau 1 bilion de telefoane inteligente, preconiz\u00e2ndu-se ca \u00een 2050 s\u0103 fie 100 bilioane de telefoane inteligente pentru doar 9 bil. de oameni), Woska ne-a rugat s\u0103 ne punem \u00eentrebarea \u201eC\u00e2t de mult \u00eemp\u0103rt\u0103\u015fesc eu lumii\u201d? \u015fi ne-a f\u0103cut clar\u0103 evolu\u0163ia internetului- de la conexiunea dial-in, la internetul mereu-pornit, la internetul mereu-acolo sau device-urile mobile.<\/p>\n<p>Woska ne-a f\u0103cut o scurt\u0103 prezentarea a gadgeturilor wearable \u015fi am aflat astfel c\u0103 ele au ap\u0103rut sub forma ceasurilor \u00eenc\u0103 din 1916 \u015fi c\u0103 \u00een ziua de azi acestea au tendin\u0163a s\u0103 ne \u00eenve\u0163e \u015fi s\u0103 ofere experien\u0163e.<\/p>\n<p>C\u00e2t prive\u015fte conectivitatea \u015fi dat\u0103( informa\u0163ia), ne-a spus c\u0103 totul genereaz\u0103 informa\u0163ie \u015fi o colecteaz\u0103, \u00eencep\u00e2nd cu primul nostru s\u0103rut, prima experien\u0163\u0103 de orice fel, p\u00e2n\u0103 la \u015fcoal\u0103, munc\u0103, sport, fapt ce nu este deloc reconfortant.\u00a0El\u00a0a pus accentul pe necesitatea combin\u0103rii tehnologiei \u015fi a culturii \u00eentr-o societate \u00een care domne\u015fte transparenta informa\u0163iei \u015fi primeaz\u0103 omul, cu sentimentele \u015fi intui\u0163ia s\u0103.<\/p>\n<p>Un alt speaker care mi-a pl\u0103cut a fost <a title=\"Edward Weatherall\" href=\"https:\/\/twitter.com\/edweatherall\">Edward Weatherall<\/a>, care a f\u0103cut o prezentare frumoas\u0103 despre psihologie \u015fi informa\u0163ie, programe de analiz\u0103 a personalit\u0103\u0163ii folosite \u00een v\u00e2nz\u0103ri \u015fi utilizarea corect\u0103 a acestora.<\/p>\n<p>\u00cen cea de-a doua zi, mi-a atras aten\u0163ia un panel interesant \u201eEfficient digital customer interaction\u201d cu Daniel Daia, Dorin Boerescu, Ionu\u0163 Bodea \u015fi Mihai M\u0103rginean, sub moderarea Ioanei Anescu, \u00een cadrul c\u0103ruia s-a discutat despre instrumentele \u015fi canalele necesare pentru implementarea de succes a campaniilor de marketing pe pia\u0163a rom\u00e2neasc\u0103.<\/p>\n<p><a href=\"https:\/\/twitter.com\/bexcarson85\">Rebecca Carson<\/a> ne-a vorbit \u00een \u201e Building and managing a brand \u00een social media\u201d\u00a0 despre isteria care s-a format \u00een jurul \u201ebig data\u201d, despre valoarea imens\u0103 a canalelor din social media referitoare at\u00e2t la targetare, c\u00e2t \u015fi la promovare.<\/p>\n<p><a href=\"http:\/\/www.imworld.ro\/agenda\/speakers\/\">Ed Butcher<\/a> a f\u0103cut o scurt\u0103 prezentare a companiei \u00een care activeaz\u0103 \u015fi a sistemului de customer service pe care \u00eel aplica, \u00eens\u0103 ideea de baz\u0103 a constat \u00een necesitatea unei targetari eficiente, a cunoa\u015fterii personalit\u0103\u0163ilor clien\u0163ilor \u015fi a abord\u0103rii lor \u00een concordan\u0163\u0103 cu aceasta.<\/p>\n<p><a href=\"http:\/\/uk.linkedin.com\/pub\/micha-schwing\/34\/511\/b1a\">Micha Schwing<\/a> a vorbit despre visual storytelling, despre importan\u0163a pove\u015ftii \u00een via\u0163a noastr\u0103, despre faptul c\u0103 suntem fiin\u0163e vizuale ( aproape 50% din creierul nostru este ocupat cu procesele vizuale) \u015fi c\u0103, pentru c\u0103 un vizual s\u0103 fie de succes, acesta trebuie s\u0103 fie autentic, semnificativ \u015fi s\u0103 con\u0163in\u0103 elementul participativ, s\u0103-i implice pe oameni, s\u0103 \u00eei fac\u0103 p\u0103rta\u015fi la poveste.<\/p>\n<p>\u00cen c\u00e2teva cuvine, Internet &amp; Mobile World 2014 a fost pentru mine : social media, networking, workshop-uri \u015fi o mai bun\u0103 \u00een\u0163elegere \u00a0a pie\u0163ei rom\u00e2ne\u015fti \u015fi interna\u0163ionale, pe partea de comunicare targetat\u0103.<\/p>\n<p><a href=\"https:\/\/artout.ro\/reviste\/blog\/wp-content\/uploads\/2014\/10\/10639552_694543417303147_4576628582033566773_n.jpg\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-6239\" src=\"https:\/\/artout.ro\/reviste\/blog\/wp-content\/uploads\/2014\/10\/10299947_697555753668580_3471746860459903029_n-300x200.jpg\" alt=\"10299947_697555753668580_3471746860459903029_n\" width=\"300\" height=\"200\" data-id=\"6239\" srcset=\"https:\/\/artout.ro\/reviste\/blog\/wp-content\/uploads\/2014\/10\/10299947_697555753668580_3471746860459903029_n-300x200.jpg 300w, https:\/\/artout.ro\/reviste\/blog\/wp-content\/uploads\/2014\/10\/10299947_697555753668580_3471746860459903029_n-624x416.jpg 624w, https:\/\/artout.ro\/reviste\/blog\/wp-content\/uploads\/2014\/10\/10299947_697555753668580_3471746860459903029_n.jpg 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img loading=\"lazy\" class=\"alignnone size-medium wp-image-6241\" src=\"https:\/\/artout.ro\/reviste\/blog\/wp-content\/uploads\/2014\/10\/10665762_694048797352609_1482229677270645471_n-300x199.jpg\" alt=\"10665762_694048797352609_1482229677270645471_n\" width=\"300\" height=\"199\" data-id=\"6241\" srcset=\"https:\/\/artout.ro\/reviste\/blog\/wp-content\/uploads\/2014\/10\/10665762_694048797352609_1482229677270645471_n-300x199.jpg 300w, https:\/\/artout.ro\/reviste\/blog\/wp-content\/uploads\/2014\/10\/10665762_694048797352609_1482229677270645471_n-624x415.jpg 624w, https:\/\/artout.ro\/reviste\/blog\/wp-content\/uploads\/2014\/10\/10665762_694048797352609_1482229677270645471_n.jpg 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a> \u00a0<a href=\"https:\/\/artout.ro\/reviste\/blog\/wp-content\/uploads\/2014\/10\/10441078_697555917001897_9152700150940775265_n.jpg\"><img loading=\"lazy\" class=\"alignnone size-medium wp-image-6240\" src=\"https:\/\/artout.ro\/reviste\/blog\/wp-content\/uploads\/2014\/10\/10441078_697555917001897_9152700150940775265_n-300x200.jpg\" alt=\"10441078_697555917001897_9152700150940775265_n\" width=\"300\" height=\"200\" data-id=\"6240\" srcset=\"https:\/\/artout.ro\/reviste\/blog\/wp-content\/uploads\/2014\/10\/10441078_697555917001897_9152700150940775265_n-300x200.jpg 300w, https:\/\/artout.ro\/reviste\/blog\/wp-content\/uploads\/2014\/10\/10441078_697555917001897_9152700150940775265_n-624x416.jpg 624w, https:\/\/artout.ro\/reviste\/blog\/wp-content\/uploads\/2014\/10\/10441078_697555917001897_9152700150940775265_n.jpg 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img loading=\"lazy\" class=\"alignnone size-medium wp-image-6238\" src=\"https:\/\/artout.ro\/reviste\/blog\/wp-content\/uploads\/2014\/10\/10639552_694543417303147_4576628582033566773_n-300x168.jpg\" alt=\"10639552_694543417303147_4576628582033566773_n\" width=\"300\" height=\"168\" data-id=\"6238\" srcset=\"https:\/\/artout.ro\/reviste\/blog\/wp-content\/uploads\/2014\/10\/10639552_694543417303147_4576628582033566773_n-300x168.jpg 300w, https:\/\/artout.ro\/reviste\/blog\/wp-content\/uploads\/2014\/10\/10639552_694543417303147_4576628582033566773_n-624x350.jpg 624w, https:\/\/artout.ro\/reviste\/blog\/wp-content\/uploads\/2014\/10\/10639552_694543417303147_4576628582033566773_n.jpg 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><em>Sursa: Internet &amp; Mobile World 2014<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IMWorld 2014 este un eveniment-conferin\u0163\u0103 \u00eentins pe 2 zile \u00een cadrul c\u0103ruia au luat parte&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/artout.ro\/reviste\/blog\/wp-json\/wp\/v2\/posts\/6237"}],"collection":[{"href":"https:\/\/artout.ro\/reviste\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artout.ro\/reviste\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artout.ro\/reviste\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/artout.ro\/reviste\/blog\/wp-json\/wp\/v2\/comments?post=6237"}],"version-history":[{"count":1,"href":"https:\/\/artout.ro\/reviste\/blog\/wp-json\/wp\/v2\/posts\/6237\/revisions"}],"predecessor-version":[{"id":6242,"href":"https:\/\/artout.ro\/reviste\/blog\/wp-json\/wp\/v2\/posts\/6237\/revisions\/6242"}],"wp:attachment":[{"href":"https:\/\/artout.ro\/reviste\/blog\/wp-json\/wp\/v2\/media?parent=6237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artout.ro\/reviste\/blog\/wp-json\/wp\/v2\/categories?post=6237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artout.ro\/reviste\/blog\/wp-json\/wp\/v2\/tags?post=6237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}